ESSENTIAL SKILLS FOR PRODUCT MANAGERS
Level: Fundamental
Audience: Banks and corporates
Description: This intensive two-day workshop combines theory and practice,
teaching participants the basics of managing a product from initial concept through
product launch and management through the product life-cycle. The role of a product
manager requires many skills. The objective of this training is for product managers
to gain competency in market assessment, segmentation, competitive analysis and
financial analytics. The role of a product manager is discussed in detail. The training
emphasizes successful processes developed from best practices, plus provides tools
and checklists.
Agenda – Day 1:
1. Introduction To The Course
2. The Role Of The Product Manager
3. Essential Skills And Competencies
4. Strategic Planning - The Big Picture
5. Product Development
6. Building The Business Case
Agenda – Day 2:
7. Product Launch
8. The Importance Of Analytics
9. Product Life Cycle Management
10. Case Studies
Level: Fundamental
Audience: Banks and corporates
Description: This intensive two-day workshop combines theory and practice,
teaching participants the basics of managing a product from initial concept through
product launch and management through the product life-cycle. The role of a product
manager requires many skills. The objective of this training is for product managers
to gain competency in market assessment, segmentation, competitive analysis and
financial analytics. The role of a product manager is discussed in detail. The training
emphasizes successful processes developed from best practices, plus provides tools
and checklists.
Agenda – Day 1:
1. Introduction To The Course
- • Objectives
• Review of agenda
• What do participants want to get out of the course?
2. The Role Of The Product Manager
- • What is product management?
• Definition
• The product manager's job
• Typical responsibilities
• Role of the product manager
3. Essential Skills And Competencies
- • Communication - checking for comprehension
• Exercise: The difficulty of communicating accurately
• Negotiation – Getting to “Yes”
• Time management
• Exercise: What is on your “To Do” list
4. Strategic Planning - The Big Picture
- • The strategic planning process
• The action plan
• Exercise: Determining goals, strategies and tactics
• Analyzing the market
• Business context
• Customer analysis
• Competitive analysis
• Market research – Data gathering
• Exercise: What type of research would you use
5. Product Development
- • Product development models
• Product development cycle
6. Building The Business Case
- • Business case template
• Exercise: Analyze examples of a business case
Agenda – Day 2:
7. Product Launch
- • Product launch template
• Tips for managing projects
• Marketing plan template
8. The Importance Of Analytics
- • Business analytics
• Analyzing the product financials
• Exercise: What are the questions to ask about variances?
9. Product Life Cycle Management
- • The Product Life Cycle (PLC)
• Exercise: The PLC and Boston Matrix
10. Case Studies
Global Strategic Planning
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PRODUCT AND PROJECT MANAGEMENT SKILLS
Allman-Ward Associates, Inc.
